Integrated Campaign, Brand Systems, Creative Design Direction, Experiential, Cultural Programming, ContentMercedes-Benz: The Table
PROBLEM
As multicultural consumers increasingly shaped the luxury market, the brand needed a strategy to build meaningful relevance with this audience while maintaining its premium positioning.
CREATIVE SOLUTION
Wildcard Agency created an immersive culinary event platform that gave multicultural leaders a seat at The Table and Mercedes-Benz a stage to showcase their story of inclusivity and innovation.
LEADERSHIP
As Creative lead, I directed the visual and experiential design for the platform, leading a team of three designers to develop a cohesive creative system across all touchpoints of the event.
RESULTS
After debuting in LA in 2024, the concept expanded to NYC that fall with a second installation celebrating Asian American cultural leaders, reinforcing Mercedes-Benz’s commitment to innovation, diversity, and creative leadership.
Los Angeles, California • Wildcard Agency