Integrated Campaign, Brand Systems, Creative Design Direction, Experiential, Cross-Functional Leadership, Partnership MarketingCapital One: Outside Festival
PROBLEM
As title sponsor of the inaugural Outside Festival, Capital One needed to establish a distinct presence that resonated with the outdoor audience while reinforcing its brand promise of delivering unique value to cardholders. The challenge was to create an experience that stood out within a festival environment while offering meaningful, differentiated benefits.
CREATIVE SOLUTION
We turned VIP access into a functional, outdoor-first experience. Designing a premium lounge for Capital One at the Outside Festival, we created an elevated retreat blending comfort, utility, and brand storytelling. In collaboration with REI Co-op, the experience delivered exclusive benefits for cardholders while raising the bar for VIP engagement.
LEADERSHIP
As Creative Lead, I directed the experience end-to-end, leading a design team while partnering with Capital One, REI Co-op, and production teams to align vision across stakeholders. I guided the project from concept through on-site delivery, balancing both brands within a cohesive experience while managing timelines and execution.
RESULTS
The lounge attracted nearly 3,000 visitors over the festival weekend, with 41% of attendees identified as Capital One cardholders—demonstrating strong audience alignment. Branded murals and utility-driven swag drove high engagement, while premium viewing access elevated the overall guest experience. The success of the activation has led to a second year program, reinforcing its value as a repeatable platform for the brand.
Denver, Colorado • Wildcard Agency