MY ROLE: Creative Lead
LEADERSHIP SCOPE: Creative & Art Direction • Product Photography • Campaign Design • Social & Email • Retail & OOH • Production Management
A Seasonal Campaign Built to Scale
CAMPAIGN OVERVIEW
A seasonal wholesale campaign that brought Kate Spade’s playful, polished identity to life through art-directed product photography and an adaptable creative system spanning digital, social, email, retail, and OOH.
BUSINESS CHALLENGE
Create a distinctive seasonal campaign for Kate Spade’s wholesale collection that maintained the brand’s premium, playful identity while adapting across retail partners and consumer touchpoints.
STRATEGIC APPROACH
Build the campaign around a flexible content system—creating a versatile library of product imagery and campaign assets designed from the start to scale across channels, formats, and retail environments.
CREATIVE LEADERSHIP
Developed a flexible visual system rooted in art-directed product photography, signature pattern, dimensional sets, and a refined seasonal palette that could scale seamlessly across digital and physical applications.
BUSINESS IMPACT
Created a cohesive library of campaign assets that extended across web, social, email, digital marketing, print, retail, and OOH—giving the seasonal collection a consistent brand presence throughout the customer journey.
Creative Direction
A playful visual world paired bold product styling, dimensional sets, and signature Kate Spade patterning to create a distinctive seasonal expression across the collection.
Art Direction & Product Photography
Each product composition was art directed as part of a flexible image library, creating a consistent visual language that could scale across campaign formats and product categories.
Digital Brand Marketing
The seasonal creative system extended across digital advertising and email, creating a consistent brand experience designed to drive product discovery, engagement, and conversion.
Creative System
The seasonal visual language was designed to flex across formats, allowing a single campaign idea to create a cohesive brand presence across every consumer touchpoint.
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Seasonal Campaign5+
Integrated Channels360º
Brand ExperienceROLE: Creative Lead
TEAM: Creative Strategy • Photography • Post Production • Marketing
DURATIONS: 3-4 Months