Integrated Campaign, Brand Systems, Creative Design Direction, Experiential, Cross-Functional Leadership, Talent IntegrationCapital One: SNL 50
PROBLEM
As Capital One partnered with the Saturday Night Live 50th Anniversary, the brand sought to deepen loyalty among Venture X cardholders by transforming access into a premium, differentiated experience. The challenge was to create a VIP moment that elevated brand perception while standing out within a high-profile cultural event.
CREATIVE SOLUTION
We created a premium, culturally immersive pre-show experience that turned Capital One guests into “SNL Insiders.” Molly Shannon and Ana Gasteyer shared 50 years of behind-the-scenes stories, while curated cocktails, bites, and the iconic Rainbow Room setting delivered a seamless blend of culture, hospitality, and brand prestige.
LEADERSHIP
As Creative lead, I led the development of the experience from concept through execution, managing a design team while coordinating with Capital One, production, and talent partners. I oversaw the project from concept through on-site delivery, ensuring that storytelling, managing timelines, workflows, and stakeholder alignment were reinforced.
RESULTS
The intimate pre-show experience included Venture X cardholders, executives, and influencers, who engaged directly with SNL legends through fireside conversations and meet-and-greets. The activation generated significant media buzz, reinforcing brand prestige and delivering a culturally relevant, unforgettable VIP experience for cardholders, and further reinforced the Capital One cardholder value.
New York City, New York • Wildcard Agency