Delta LEAD 2024

2024

Atlanta, GA | Mercedes-Benz Stadium

The Urgency: Delta Air Lines periodically holds LEAD meetings during which Delta’s internal business leaders align on the company’s strategic business approaches. Capitalizing on the assembly of the key culture-leading audience, Delta sought to go beyond the stage presentations to create memorable activations that elevated the company’s emphasis on sustainability while celebrating connections to its global network of destinations.

  • Dream it.

  • Build it.

  • Grow it.

  • Sell it.

Our Strategy: Bring Delta values to life through participatory engagements that invite employees to connect with one another, connect with the cultures of beloved destinations from around the world, and connect with the plans for the year ahead. 

Daytime Engagement: A philanthropic community engagement ‘Cards of Care’ activation invited guests to create and send postcards of thanks and well-wishes for patients and staff at four participating Children’s Hospitals.

Creative: As the Head of Design, I developed the overall creative vision for both events including props, décor, digital signage, and custom UX/UI while providing oversight to our vendors and agency partners to ensure a cohesive look and feel throughout.

  • An image of the Float House.

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  • An image of The Float House.

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  • An image of the Float House.

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