Led the end-to-end redesign of IEG’s website to elevate the brand experience, improve usability, and support evolving business goals. The challenge was to modernize the visual language while ensuring seamless functionality across platforms. I reimagined the site architecture, introduced a modular design system, and crafted a storytelling-forward homepage experience. I focused on simplifying the navigation, optimizing the performance, and bringing the brand’s personality to life through motion, typography, and imagery.