Capital One x SNL50 VIP Reception

NYC, NY | Rainbow Room | February 14, 2025

Creative Direction | Brand Identity | Production Oversight | Design/Project Management

The Challenge: Capital One partnered with SNL’s 50th Anniversary and sought to boost brand awareness, elevate perception, and strengthen loyalty among Venture X cardholders by giving them a VIP hospitality experience prior to attending the official concert at Radio City Music Hall.

The Strategy: As guests were scheduled to attend an unforgettable performance later in the evening, our pre-party strategy was to turn guests into SNL insiders.  We enlisted Molly Shannon and Ana Gasteyer for a fireside chat hosted by Willie Geist that pulled back the curtain on 50 years of anecdotes, pranks and the beloved personalities of the iconic show—all while enjoying our SNL-themed cocktails and bites at NYC's famous Rainbow Room.  

The Creative: The creative team designed and produced all décor, furniture, collateral and full design of the space to ensure a cohesive experience for all cardholders.

Next
Next

Capital One x REI Outside Festival